diff --git a/doc/design/assistant/blog.mdwn b/doc/design/assistant/blog.mdwn
index f099e48be0..ca9ba59193 100644
--- a/doc/design/assistant/blog.mdwn
+++ b/doc/design/assistant/blog.mdwn
@@ -1 +1,5 @@
+The git-annex assistant is being
+[crowd funded on Kickstarter](http://www.kickstarter.com/projects/joeyh/git-annex-assistant-like-dropbox-but-with-your-own/).
+I'll be blogging about my progress here on a semi-daily basis.
+
 [[!inline pages="page(design/assistant/blog/*)" show=30]]