diff --git a/atom/common/platform_util_win.cc b/atom/common/platform_util_win.cc
index 735e974d1f8a..4de5224668b6 100644
--- a/atom/common/platform_util_win.cc
+++ b/atom/common/platform_util_win.cc
@@ -238,7 +238,7 @@ void ShowItemInFolder(const base::FilePath& full_path) {
             (GetProcAddress(shell32_base, "SHOpenFolderAndSelectItems"));
   }
   if (!open_folder_and_select_itemsPtr) {
-    ShellExecute(NULL, L"open", dir.value().c_str(), NULL, NULL, SW_SHOW);
+    ui::win::OpenFolderViaShell(dir);
     return;
   }
 
@@ -251,15 +251,19 @@ void ShowItemInFolder(const base::FilePath& full_path) {
   hr = desktop->ParseDisplayName(NULL, NULL,
                                  const_cast<wchar_t *>(dir.value().c_str()),
                                  NULL, &dir_item, NULL);
-  if (FAILED(hr))
+  if (FAILED(hr)) {
+    ui::win::OpenFolderViaShell(dir);
     return;
+  }
 
   base::win::ScopedCoMem<ITEMIDLIST> file_item;
   hr = desktop->ParseDisplayName(NULL, NULL,
       const_cast<wchar_t *>(full_path.value().c_str()),
       NULL, &file_item, NULL);
-  if (FAILED(hr))
+  if (FAILED(hr)) {
+    ui::win::OpenFolderViaShell(dir);
     return;
+  }
 
   const ITEMIDLIST* highlight[] = { file_item };
 
@@ -271,7 +275,7 @@ void ShowItemInFolder(const base::FilePath& full_path) {
     // found" even though the file is there.  In these cases, ShellExecute()
     // seems to work as a fallback (although it won't select the file).
     if (hr == ERROR_FILE_NOT_FOUND) {
-      ShellExecute(NULL, L"open", dir.value().c_str(), NULL, NULL, SW_SHOW);
+      ui::win::OpenFolderViaShell(dir);
     } else {
       LPTSTR message = NULL;
       DWORD message_length = FormatMessage(
@@ -284,6 +288,8 @@ void ShowItemInFolder(const base::FilePath& full_path) {
                    << " " << reinterpret_cast<LPTSTR>(&message);
       if (message)
         LocalFree(message);
+
+      ui::win::OpenFolderViaShell(dir);
     }
   }
 }