diff --git a/packaging/deb/postinst b/packaging/deb/postinst
index aac8be85c..e2e4bd4be 100755
--- a/packaging/deb/postinst
+++ b/packaging/deb/postinst
@@ -7,9 +7,12 @@ echo "Welcome to .NET Core!
 ---------------------
 Learn more about .NET Core @ https://aka.ms/dotnet-docs. Use dotnet --help to see available commands or go to https://aka.ms/dotnet-cli-docs.
 
-Telemetry
+NET Core Tools Telemetry
 --------------
-The .NET Core tools collect usage data in order to improve your experience. The data is anonymous and does not include command-line arguments. The data is collected by Microsoft and shared with the community.
-You can opt out of telemetry by setting a DOTNET_CLI_TELEMETRY_OPTOUT environment variable to 1 using your favorite shell.
-You can read more about .NET Core tools telemetry @ https://aka.ms/dotnet-cli-telemetry."
+The .NET Core Tools include a telemetry feature that collects usage information. It is important that the .NET Team understands how the tools are being used so that we can improve them.
+
+The data collected is anonymous and will be published in an aggregated form for use by both Microsoft and community engineers under the Creative Commons Attribution License.
+
+The .NET Core Tools telemetry feature is enabled by default. You can opt-out of the telemetry feature by setting an environment variable DOTNET_CLI_TELEMETRY_OPTOUT (for example, 'export' on macOS/Linux, 'set' on Windows) to true (for example, 'true', 1). You can read more about .NET Core tools telemetry at https://aka.ms/dotnet-cli-telemetry."
+
 su - $SUDO_USER -c "dotnet new > /dev/null 2>&1 || true"